Friday, August 08, 2003

 
What lies right around the corner for many businesses is a marketplace that is so fundamentally changed that they will be playing catch-up. The buyer is leaving, moving on to a self-driven and self-modulated sales experience. Gone are the days of the hyper-active salesman trying desparately to flim-flam an ignorant consumer into buying a shoddy piece of worhtless merchandise. This is a model that is rapidly moving to extinction. The Web today offers complete market knowledge for the consumer. Without ever leaving the comfort of home the consumer can research the cost of virtually any product or service, compare features and look for "consumer" given information on which to determine the utility of making the purchase. This was never possible in the past.
posted by amanda 9:39 AM